Thursday, August 2, 2007

More Reasons Why Beginners Shouldn't Publish Books

As you know I'm on the record as saying, do your own book publishing if you're doing it for fun or a family project. Or just because you want do.

Don't do it because you're taking yourself seriously or you think you're a great writer or because you want to make money. Why? Because failure is waiting for you - with a big club - just around the corner.

There are a few highly qualified book pros that sometimes comment on the various publishing lists. A lot of beginners haunt these lists thinking they're the next big deal. I've got to know one of these experts via email. She's worked for a couple publishing houses and now is a consultant.

She swatted down some newbies on a list the other day. And I must admit these particular realities escaped me also when I was a newbie.

One of the reasons we beginners use to justify self-publishing is we know for sure if we make a book and get it out on the market there's no way a publishing house won't see it and buy it from us.

Here's what the expert says. You must sell 10,000 books minimum to get the interest of a publisher (I for one can tell you how hard it is to sell 500 books). And then only if the book has a gigantic market. Her summation: self-publishing probably hurts you more than helps you with a publisher.

Self-publishers are forever trying to cut financial corners so that they can get the book on the market. They're under-capitalized. They do something cheaply when they needed to do it professionally. A sure fire disaster waiting to happen.

Here's what the expert says. It costs $20,000 to launch the average (bookstore-ready) trade book (paperback). If you don't spend the money you're done before you started.

Good luck everyone.

Michael LaLumiere
www.staggerleebooks.com

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