Thursday, February 1, 2007

It's Still Not Too Late To Stop The Craziness

Just because I decided to go all in doesn't mean you should.

If you've done your book the right way and hired a professionally good illustrator you've spent a few thousand dollars at least up to this point. Not to mention all the time and anxiety you've put yourself and others through.

I read a column the other day that was so true about Americans in general. It was in reference to George Bush. The gist was that most people can't seem to make the decision to cut their losses even if there's no reasonable chance of success. Pride takes over and bad decisions become horrible decisions.

The idea that you can't stop now because of all the money and time you've put in is faulty logic if the chances for success are bleak.

You still have to pay someone to format the book, print the book, ship the book and if it hasn't been executed at a top professional level nothing you do can make it successful. Much more money will have to be spent just to sell a book.

So if you want to get 1,500 children's books printed for some other reason that to get your money back then go ahead. But the old saying don't throw good money after bad is very true.

Smart, successful business people can make that tough decision but generally people like us who are caught up in the allure of being in the book business can't.

Michael LaLumiere


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